Ful Taps Industry Veterans to Lead Sales Activity Ahead of App Release

Dubuque, Iowa — (December 12, 2023) To complete a successful year marked by significant growth and
impactful platform enhancements, ful has announced that Trey Hinson and Dom Maggiore have joined its sales team as
Head of Strategic Partnerships and Chief Revenue Officer, respectively.

“Both veterans in the group health benefits space, Trey and Dom bring an invaluable breadth of industry expertise
and decades of experience in sales, strategic product development, and brand growth to the ful team,” said ful
Founder and CEO Bernie Saks. “With new platform capabilities on the horizon that include compliance driven, easily
actionable guidance for care and personalized pricing to members, we’re very excited for what lies ahead in 2024 as
our all-star team takes ful to the next level.”

Trey Hinson

Trey Hinson joins ful with an over-23-year track record in the insurance and healthcare industry.
Throughout his career, Hinson has been a leader at both the carrier and vendor level in sales,
operations, marketing, and product development. Most importantly, he also brings an exceptional
talent for building businesses and connecting like-minded people.

“As I embarked on this new
consulting chapter of my career, I was extremely excited when the Ful leadership team asked me to
assist them. Their product enables TPAs, Carriers, and Advisors to maximize the true performance of
an HDHP, and I know that TPAs will gain a strategic advantage as they integrate ful into the product
portfolio,” Hinson said in a statement.

Dom Maggiore

Ful also welcomes Dom Maggiore, a long-time leader in the healthcare space who has extensive
experience in Virtual Care, self-funded health plans, and cost containment. His strategies and
solutions have been deployed by businesses and franchise networks throughout the US, making
healthcare more affordable and accessible for his clients and their employees. Prior to entering the
health and benefits industry, Maggiore co-founded a global software and consumers goods company,
with clients including Fortune 500 companies and national retail chains.

“Working with ful is an opportunity to apply a variety of cost savings techniques across a broad
spectrum of employers and plan members for their mutual benefit. I’m excited to be part of a win-win
solution as opposed to one-sided cost-cutting that often leaves members disenfranchised,” said

About ful. 

ful. is an integrated health insurance product that fully delivers on the healthcare value and quality that
employees deserve, while also protecting the employer’s bottom line. Created to achieve the ultimate balance in
premium savings and an engaged employee population, ful offers an innovative approach to the HSA—a smarter way to
HSA. The result? Richer benefits, bigger savings, increased transparency, and a better member experience. Learn more
about ful and its industry partners at ful-hsa.com.